MASSCreative Hires Deputy Director To Lead Organizational and Development Efforts

Betsy Groban brings experience in publishing, nonprofit leadership and arts advocacy.

BOSTON, June 16, 2017—MASSCreative announces today that it has named Betsy Groban, a seasoned leader in public and private sector cultural organizations, to be its Deputy Director. She will begin on June 19.

Most recently, Groban spent 10 years at Houghton Mifflin Harcourt, as SVP & Publisher in the Books of Young Readers division. She led a team of 22 in Boston and New York with a publishing portfolio of more than 250 books and achieved the strongest financial performance in the division’s 150-year history. Prior to that, she was the Managing Director at WGBH Enterprises, where she spent nine years developing new sources of revenue for the acclaimed public broadcasting organization. Spearheading the creation of books, videos, CDs and other products associated with signature series like “Antiques Roadshow,” “Arthur” and “This Old House,” WGBH Enterprises achieved a significant revenue increase with sustained profitability during her tenure.

A resident of Cambridge and a longtime supporter of the city’s arts scene, Groban serves as Vice President of the Board of Central Square Theater. She also founded the annual H.A. and Margret Rey Curious George Lecture series at the Cambridge Public Library. She has been instrumental in fundraising for various cultural and educational institutions.

As MASSCreative Deputy Director, Groban will oversee fundraising efforts to support MASSCreative’s long-term sustainability; build out the organization’s administrative infrastructure; and increase its communications and political advocacy capacity.

“Betsy is a passionate arts advocate and a driven and dynamic leader who knows how to grow an organization,” said MASSCreative Executive Director Matt Wilson. “MASSCreative has made impressive progress in just five short years. But we can do so much more, and Betsy is going to help us to do just that.”

“I’m thrilled to join Matt and the wonderful staff at MASSCreative at this pivotal time in its development. The organization has achieved many impressive victories in the past five years and I look forward to working together with the arts and cultural community to build a more vibrant, healthy, and equitable Commonwealth,” said Groban.


Founded in 2012, MASSCreative works to build a more vibrant, healthy, and equitable Massachusetts. MASSCreative works with artists, leaders, supporters, and partners of the arts, cultural, and creative community to advocate for the resources and support necessary for the sector to thrive. Nearly 400 arts and cultural organizations and working artists from across the Commonwealth are members of MASSCreative.

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