MASSCreative Hires Deputy Director to Lead Organizational and Development Efforts

Betsy Groban, a seasoned leader in public and private sector cultural organizations, has joined MASSCreative as its new Deputy Director.

Betsy will oversee fundraising efforts to support the organization’s long-term sustainability, build out its administrative infrastructure, and increase its communications and political advocacy capacity.

Previously, Betsy was SVP & Publisher of Books for Young Readers at Houghton Mifflin Harcourt, where she oversaw the publication of 250 books annually.  Under her leadership, the division achieved the strongest financial performance in its 150-year history. Prior to that, she was the Managing Director of WGBH Enterprises, where she spent nearly a decade developing new sources of revenue for the acclaimed public broadcasting producer.

Groban serves as VP of the Board of Directors of the Central Square Theater in Cambridge. She also founded the annual H.A. and Margret Rey Curious George Lecture series at the Cambridge Public Library. She has been instrumental in fundraising for various cultural and educational institutions. 

Groban graduated from Barnard College with a degree in English literature.  Totally Middle School, an anthology she edited, will be published by Random House in 2018.

“Betsy is a passionate arts advocate and a driven and dynamic leader who knows how to grow an organization,” said MASSCreative Executive Director Matt Wilson. “MASSCreative has made impressive progress in just five short years. But we can do so much more, and Betsy is going to help us to just that.”

“I’m thrilled to join Matt and the wonderful staff at MASSCreative at this pivotal time in its development. The organization has achieved many impressive victories in the past five years and I look forward to working together with the arts and cultural community to build a more vibrant, healthy, and equitable Commonwealth,” said Groban.

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