Tips for Starting & Sharing a Local Sign-on Letter

Why Build Grassroots Support?

  • Two reasons decision-makers will agree with you
    • They believe it in their hearts and minds
    • They feel the political pressure to do the right thing
  • Facts alone only get us so far
  • Decision-makers need political cover

Why Sign-on Letters?

  • Sign-on letters demonstrate broad support and builds visibility
  • Sign-on letters add resources and credibility
  • Sign-on letters build access and influence with decision makers

Tips on starting and sharing a local sign-on letter

  • Think about who will influence your decision-maker
    • VIPs-businesses, cultural leaders, artists
    • Residents
  • Don’t go it alone!
    • Use your networks
    • Ask others to use theirs
    • Coordinate your efforts
  • Sharing your sign-on letter
    • Make your ask short and compelling
    • Ask people to sign AND share
    • Keep in touch with those you reached out to
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