How To Make Your Video



  • Introduce your organization and its cultural facility.
  • Explain your cultural facilities grant project and its impact on the community.
  • Explain the impact that the Cultural Facilities Fund made on your grant project. 
  • End the video by making a statement (in wording that feels comfortable): "I'm asking Governor Baker to keep the Commonwealth's allocation to the Cultural Facilities Fund at $15 million for FY 2016."


Recording and Sharing

  • Make sure you have clear sound and that light is on your face, not behind it.
  • Record a (30 second - 2 minute) video.
  • In order to upload your video, you must have a valid YouTube account. If you don’t have a YouTube account, you can create one:
    • Go to
    • Click Sign in in the upper right corner.
    • If you have a Google account, sign in to continue to YouTube. If you don’t have a Google account, you can set one up.
    • Click Upload in the upper right corner of YouTube on your screen.
    • Click Select files to upload in the middle of your screen. Select your video to upload.
    • Title and tag your video with Arts Matter and your name or organization.
    • Click Publish.
  • Share the link to your video with us via email (Drew at [email protected]). Share on Facebook,Twitter, and YouTube. Tag us @MASSCreative and use hashtag, #ArtsMatter.


 Sample Videos

Check out these sample videos from our #ArtsMatter campaign as good models for your own video:

Fitchburg Art Museum


Rose Kennedy Greenway Conservancy


Museum of Fine Arts, Boston

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