As Boston Magazine reports, "An aggressive campaign will sweep across the state beginning Friday to keep gubernatorial hopefuls informed about the importance of artistic creativity in Massachusetts."

The Arts Matter campaign is giving the community a collective voice; from all across the state, individuals and arts organizations are being heard. Boston Magazine notes, “In what’s being described as a “tsunami of activism,” organizations across the state will also include brief explanations about the #ArtsMatter campaign prior to their events taking place.” Momentum is building thanks to the grassroots efforts of the creative community.

MASSCreative highlights this grassroots engagement through dozens of Arts Matter videos featuring personal stories to anecdotally show how the arts impact our communities. MASSCreative’s Executive Director, Matt Wilson wants to convey this importance to our elected leaders, “they don’t generally understand that it’s a necessary factor in driving our economy, and educating kids and building livable communities where we want to work and play,” said Wilson. “Part of this campaign is an educational piece to start shifting that narrative.”

Be a part of Arts Matter Day and the Arts Matter movement on Friday, October 24, 2014. Here’s how you can get involved.